Tuesday, 1 March 2011

Slow Fashion

So, it's been aaages since I last posted, I can only apologise for that! My course is ridiculously busy, but I can now show what I've been spending all my time on! Here are a few pages from my latest project on slow fashion, promoting longer life to products to reduce the amount of waste that we produce. 


The research includes various topics relating directly to the customer but also to the wider environment of consumers. The Centre for Sustainable Fashion was researched for their work for a sustainable future in fashion. 


Christopher Raeburn is a popular new designer who designs clothing remade from recycled parachutes. His designs are structured and colourful, promoting the idea of sustainable clothing. 


Included in this research are new sustainable fibres that are becoming more and more popular in a textile market dominated by cotton and man made fibres. This includes jute, hemp and bamboo fibres which are all more sustainable than cotton. 

M&S are well known for their Plan A scheme that will ensure that they reach their sustainable goal in the mid-market range. I found this part really interesting, researching into a multi-national company that have taken a keen interest in sustainability. They have made over 100 commitments to providing a more environmentally friendly company for ethical buyers. 

Organic; this is often a misunderstood term regarding ethical values. However, combined with Fairtrade it can provide a more ethical and environmentally friendly product reducing the use of pesticides in the huge industry that provides cotton all over the world. 

Overall, the research resulted in a final project that involves creating a sustainable range of jackets by Christopher Raeburn for M&S. Alongside this, a range of shirts and jeans will be created to provide a full outfit for men aged between 25 and 34 looking for a sustainable choice in clothing. 

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