Customer & Mood

Back to Margiela! Customers are important, they buy the stuff we make. So naturally, we investigated who the customer at Margiela is. But, Margiela is an anonymous designer and the customers are equally as anonymous. Annoying. But we did manage to see two customers in the shop in London, so this really helped us with our idea of the customer. This is what we came up with.

So we chose images that didn't restrict the customer, but instead made it a broad range that could cover every possible customer. The profiles are similar, yet different; varying between the male and female.